Digital Marketing is a bunch of methods which if done systematically and adequately, produces more traffic to the website. If you want to know more regarding digital marketing and its scope in the current scenario, you can refer to this article.
Digital Marketing has been on quite a trend in the recent phase and why not should it be when everything is going digital. People nowadays spend more time in the digital world than with friends and family. So small as well as big brands find it easier to attract customers towards their products and services.