Scope For Digital Marketing

Scope of Digital Marketing

Digital Marketing has been on quite a trend in the recent phase and why not should it be when everything is going digital. People nowadays spend more time in the digital world than with friends and family. So small as well as big brands find it easier to attract customers towards their products and services.

But digital marketing requires a good understanding of customer behavior, product placement, customer acquisition, and many more. For this, there is an increase in demand for professional digital marketers in the current business environment.

Digital marketing often seems to be a fascinating world for young professionals during their graduation. But they often ask, What is the scope of taking Digital Marketing as a career to pursue. In this article, I will try and give a complete overview of the job in Digital Marketing. Let’s not waste much of the time and quickly begin discussing the scope of Digital Marketing.

What exactly is Digital Marketing?

Digital marketing is a broad term wherein simple language, if you understand, is all those processes that you carry out on the Internet to increase the reach and indirectly the sales of your organization is Digital Marketing.

Here I have a list of various areas which come under digital marketing

  • SEO(OFF page/ ON page)
  • SEM
  • Email Marketing
  • Web Analysis
  • Corporate Blogging
  • Social Media Marketing
  • Online Reputation Management
  • Ad Design
  • and many more…

And believe me or not, if you someday enter a big brand with a divine presence on the Internet, they have different teams for each of the above-listed areas of work.

Why is Digital Marketing growing?

Digital Marketing has been a multi-fold growing industry, with the main reason behind the growth being the increase in the number of internet users. Being specific according to reports of July 2020, we currently have 4.57 billion internet users in the world, which is increasing as the time passes. So brands find it easier to cater to a big audience at one time. If we talk about India, only we have about 1,368,737,513 active internet users, which is a large set of audience.

Moreover, the mobile phone has acted as a catalyst and increased the rate at which the users were growing earlier. So it is essential as a brand that you have excellent visibility on every platform where users could be your potential customers.

Job Opportunities for an individual in Digital Marketing

As I stated in the last header of multinationals having different teams specialized in various areas of work under Digital Marketing. Still to specify some of the job posts which you could be applying for in the future are:

At the junior level we have:

  • Digital marketing intern
  • Digital marketing executive

At the middle level, some of the job titles are:

  • Email marketing specialist
  • Online reputation executive
  • Social media specialist
  • Google Ads specialist
  • SEO Executive
  • Web Analyst
  • Link building
  • Content marketing executive

If you go at the higher level in this you might be offered roles like:

  • Digital marketing strategist
  • Social media manager
  • Digital marketing manager
  • Paid Ad manager
  • Digital Marketing Head
  • Digital Branding Head

If you don’t want to work in the industry and do a regular job, there are various other ways where you can earn money from the Internet for yourself. Some of which include:

Start freelancing services

Many of the digital marketers choose to be a freelancer, which means that you provide services to your clients from home without being associated with any of the organizations. Various sites like and have provided platforms for anyone to come and offer services.

Professional Blogger

Some Individuals who have In-depth knowledge of Digital Marketing do become a professional blogger. With hard work, dedication, and proper content delivery, many individuals have taken blogging as their profession for daily living.

Online Influencer or Affiliate Marketing and Ad-sense

It does take time to build your website/app/blog and creating your online presence. Once you create your online presence and have suitable viewers and traffic, you can make a good income with Ad-sense and other techniques.

Start your agency.

After you have experience in managing a business and have useful contacts, then you are all set to start your agency. You can serve your clients and other activity by building strategies for them and implementing them through digital marketing techniques.

Besides these, there are various other options as well, like becoming a YouTuber.

Payscale for a Digital Marketer

In the Digital marketing world, it’s all about numbers. The amount of traffic that you are capable of driving to the client’s site and convert them to sales is what defines you. The more the traffic more the payment you can expect from the organization.

But many would-be wanting to know what is the salary packages in the industry for digital marketers. To give you a number, if you are a fresher and have just a piece of basic knowledge, you can expect a salary package around 3- 5 LPA. A little bit of experience and you start driving the traffic to the websites, the salary package goes on increasing.

Future of Digital Marketing

Digital marketing is going to stay with us until the Internet is present in our life, and the Internet is not going anywhere for at least the next 4-5 decades. So digital marketing has a bright future and a safe field to choose it as your career option. Go Ahead and discover the new opportunities that come up in this field as there is an excellent scope of growth in Digital Marketing.


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